The problem Small companies in Germany are having trouble with both, SEO and social media. The reason for that is, the way I see it in my daily encounters with companies, that they are still stuck in the mentality of 2009.
I’ve been lurking on the internet for a long time. And by lurking I mean consuming media and not creating any myself. Or doing much of engaging on a social level of any kind. That is not good. I need to change that.
It’s 2016, dammit! There is absolutely no reason for you to have a shitty looking webpage/business card/presentation and don’t get me started on social media posts. No reason. None! If you are a business, hire somebody to do it for you. It’s that simple.